The Coffee Bean & Tea Leaf® continues to pour happiness across the country by opening six more branches during the first half of the year. They recently opened in Circuit Lane and The Enterprise Center in Makati, Robinsons Galleria in Cebu, SM MOA Arena Annex (MAAX) in Pasay, SM Southmall in Las Piñas, and U.P. Town Center in Katipunan, Quezon City.
As of the month of July, the brand has renovated its stores at Trinoma Mall and Ortigas Park in Pasig City.
The brand's expansion may be attributed to the fact that relationships remain at the heart of everything at The Coffee Bean & Tea Leaf®. A relationship-driven beverage company, the brand continues to serve up smiles through their handcrafted and premium coffee and tea, as it partners with organizations such as Habitat for Humanity and REAL Life Foundation through the Caring Cup Global Charity Program, the brand's Corporate Social Responsibility arm.
The Coffee Bean and Tea Leaf® also reaches out to its customers, through the Swirl Rewards Card program, the Giving Journal, and the Brew Your Best Year community, a home-grown initiative that was launched in 2014, making its local success reach beyond its quality coffee and tea.
The Coffee Bean & Tea Leaf® only serves the best to its customers. Their quality coffee is sourced from no less than the top 1% of specialty grade A Arabica beans while their quality tea leaves are hand-plucked using only the top two leaves and a bud of each plant. Each bean & tea leaf is selected and prepared with such care that it is no wonder customers always return for their favorite drinks. Among these favorites are the famous Chai Tea Latte and the brand's original creation: the Original Ice Blended® drink.
In the last 50 years, the brand has grown to up to 1,000 stores in 25 countries and has since made numerous milestones in the Philippines since it opened its first branch at Greenbelt 3 in 2003. Through the years they have launched the CBTL™ Single Serve Beverage System in 2010 and opened the brand's first restaurant concept, The 26th St. Bistro, and the first CBTL™ Coffee Bar in 2012.
The success of The Coffee Bean & Tea Leaf® in a country known for having the nicest people in the world is no surprise.
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