Assi Fresh Plaza is one of the leading Korean groceries in the country with over 17 branches nationwide. Operated by MJ Global Corp., the Korean food store offers almost all your Korean needs. They have premium Korean fruits, noodles, snacks, chips, candies, chocolates, soup and other Korean food products you can think of. Basically, it is a haven of all things Korean.
With Filipinos still high on the Korean fever, Assi Fresh Plaza continuously finds a way to promote not only their Korean products, but the Korean culture in general as well.
Through Assi Fresh Plaza sampling events, the Korean store is able to share some of their best-selling products to the Filipinos. This is a way to let us have a taste of their Korean goodies which we only often watch from Koreanovelas and movies.
Assi Fresh Plaza holds a sampling event every month to generate consumer feedback and study Filipino preferences for future product development. The sales promotion aims to let people try their food products, and at the same time generate awareness on other Korean products we might not know of.